Newpop.
The e-commerce of excellence in furniture and design. Project carried out in collaboration with the Carnova agency, fully taking care of the graphic layout, the user interface (UI/UX), and part of the technical configuration of the PrestaShop platform.
- PrestaShop e-commerce for design-led furniture and home decor
- An "invisible" interface: the product sells itself, no pushing
- Full catalog migration with zero data, image or SEO loss
Designing the iconic home.
Newpop is a showcase of excellence dedicated to interior design, lighting, and home decor — from Artemide to Smeg, from Fatboy to Le Creuset. Iconic products, brands with decades of history, pieces customers buy not because they need them but because they love them. The problem with a design e-commerce is that the product communicates by itself — if you let it. The challenge was to build an interface disciplined enough to disappear into the background, leaving all space for the pieces on display. An invisible interface that sells without appearing to.
"Put yourself at the service of signature design: an invisible interface that leaves the stage to the beauty of the products, guiding the user towards a natural conversion."
UI/UX and Graphic Layout.
I took care of the entire graphic design starting from the assumption that the site design should never overpower the products. I organized the huge catalog into clean macro-thematic categories (Furniture, Table & Kitchen, Lighting, Outdoor), allowing fluid navigation.
The strategic use of white space, combined with elegant typography and generous product image dimensions, created an 'art gallery' display where the bold colours of objects and their forms become the absolute protagonists. The main technical difficulty was migrating the catalogue to PrestaShop while maintaining the integrity of all data — images, variants, prices, SEO — a complex, high-error-risk operation requiring methodical attention.
PrestaShop Engine and User Experience.
In support of visual design, I worked alongside the development team in the technical configuration based on PrestaShop. My intervention focused on optimizing the user experience at a structural level: from implementing search filters for designers, up to the care of the navigation mega-menu and the correct formatting of product carousels.
The technical goal was to ensure that the loading speed and stability of the e-commerce were impeccable, even in the presence of thousands of references.
The luxury of simplicity.
The result is a digital boutique with international scope, where refined aesthetics meets modern e-commerce logic. A project that demonstrates something precise: in luxury design, the site must not 'sell' — it must 'exhibit'. The user doesn't purchase an object: they purchase an inspiration, a vision of what their home could look like. The role of design is to make that vision as vivid as possible.
